Data Analysis and Segmentation


Being smarter about which donors to contact and when, can lift response rate and overall income.

When you segment your donor file, you select some individuals to include while leaving others out. Those you include may be further divided into subgroups that receive certain asks or stories distinguished by variations

Through intelligent segmentation of your donor file, you can cut mailing costs, upgrade donation levels, and minimize complaints from your supporters.

RedEdge Fundraising Solutions can help you select which donors to mail and donation values to ask for.