National Stroke Foundation

“The National Stroke Foundation has worked with RedEdge Solutions over the past eight years to effectively create our donor development program from scratch to a large, highly profitable and responsive program today.

Jo Burrows has been the driving force in our direct response program in that time recruiting several hundred thousand new supporters to our organisation through effective direct mail campaigns. This has extended into ongoing and reliable sources of income through our cash appeals, regular giving and major gift activities whilst supporting our bequest strategies. Jo has always represented the interests of the Foundation to the highest standard and negotiates and manages our supplier relationships extremely well.

It is fair to say that our fundraising program and therefore much of the success of the Stroke Foundation in this time can be strongly attributed to RedEdge’s professional and passionate work in providing expert fundraising advice and services.”

Dr Erin Lalor,


Plunket New Zealand

“Plunket engaged RedEdge in 2011 to deliver a significant boost in donor activity, plus also to assist in the up-skill of staff via exposure to best practice.

In a short space in time, using a tried and true formula that RedEdge has developed over time, Plunket gained a 30% increase in the number of active donors, and additionally an increase of 12% in the average donation per donor per campaign. These are the type of results never seen before at Plunket. Overall we have significantly lifted the appeals income, and profit and response rates, as a result of our dealings with RedEdge.

Furthermore the skill set our team now has is much more focused, with tighter process and empowered decision-making.”

Plunket is the largest provider of free support services for the development, health and wellbeing of children under five in New Zealand. We see more than 90% of new borns in New Zealand each year. Plunket offers parenting information and support as well as developmental assessments of your child.

Brendon Hollows,
Commercial Manger – Plunket (NZ)



“I wasn’t planning on appointing a direct mail consultant. I had run my own donor mail appeals for nearly twenty years and was confident in what I was doing. However, when I started at Yooralla my first objective was to dramatically grow the database and acquisition is a specialist area. After reviewing the available consultants I just couldn’t ignore the RedEdge’s outstanding results. Jo Burrows had the experience and demonstrated outcomes and her speciality was direct mail with a focus on donor acquisition – a perfect match for my needs! Jo’s advice sometimes challenges me, but she always has the answers, backed up by her comprehensive results and testing on hundreds of other campaigns for many different organisations. She has continually impressed me with her innovative ideas and imaginative concepts for our mail appeals. And all achieved within very tight budgets. She runs our mail campaigns from concept to delivery and then closely monitors and evaluates results.

Our 300% increase in mail donors in one year is just the start, and directly attributable to RedEdge’s dedicated efforts. Now I don’t know how I could operate without their support.”

Don Lewis,
Yooralla Fundraising Manager


Te Omanga Hospice

“RedEdge has recently been engaged by Te Omanga Hospice to help develop a funding program that encourages donor acquisition and has advised on the management of our existing donor appeals.

Jo has offered strategic and experienced advice in the implementation of donor management systems, outlining planning and budgeting requirements to allow for increased financial growth and stability into the future.

Jo brings a wealth of seasoned knowledge to the table, which has allowed us to redefine and reshape our donor database, specifically improving our direct mail and major giving programs as key sources of income.

Jo’s professionalism, knowledge and enthusiasm have certainly been instrumental in turning things round for us, with results to date showing immediate improvement.”

Helen Kelland,
Fundraising & Marketing Manager